What specific strategies are behind successful trade show booths? We searched around for the most experienced industry professionals and put together a list of our top trade show tips and strategies.
# 1 First Impressions are Everything
Studies show that your first impression has a high correlation with the actual long-term status of your relationship. There’s not much time for you spare on your initial presentation either.
Our first opinion of someone forms in only one tenth of a second.
Not surprisingly, we see similar results when someone‘s first impression is of a brand. It takes only one fifth of a second to form an opinion of a website and 94%of that opinion is design related.
# 2 Let them Interact
If you can make your product or service interactive, people will stay and a crowd will form.
Not all brands are easy to display. Find a way to allow your booth traffic to interact with your products or services. Not only will you generate interest, but they will get a better understanding of your value proposition.
Touch screens are a great way to display any type business offering as long as it’s interactive.
# 3 Create an Experience
If you can’t display your business offering in an interactive way, consider creating an experience.
Take Charity Water for instance. Charity Water creates safe and clean water sources for remote villages in developing nations that don’t have a sustainable water supply.
They invite their booth visitors to walk two 40lb jugs of water across a 50 yd platform. They give visitors a small taste of the experience villagers in developing nations go through every day to fetch water from rivers miles away from their home.
# 4 Follow up Fast
Follow up with leads soon after the show. The longer you wait the longer they have to forget who you are and what you said.
People have many interactions at trade shows. As much as you want to believe yours were different, it’s tough to remember everyone‘s name and product after the show.
Don’t be afraid of reaching out too quickly. Typically wait one day after the show to follow up with potential prospects. Waiting too long will dilute the connection.